Tiếng Việt
13 (2) 2023
Application of ISS Model for individual customer satisfaction: A study of Internet Banking and Mobile Banking services in Ho Chi Minh City, Vietnam
Corresponding author:Submitted: 01-12-2021
Accepted: 27-01-2022 Published: 18-10-2022
Abstract
JEL codes
Keywords
Cite this paper as:
Nguyen, M. T. B., & Khuc, N. D. (2023). Application of ISS Model for individual customer satisfaction: A study of Internet Banking and Mobile Banking services in Ho Chi Minh City, Vietnam. Ho Chi Minh City Open University Journal of Science – Economics and Business Administration, 13(2), 114-128. doi:10.46223/HCMCOUJS.econ.en.13.2.2110.2023
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© The Author(s) 2023. This is an open access publication under CC BY NC licence.