--

11 (2) 2021

Development of synergistic between digitalization MSMEs and digital society in Indonesia


Author - Affiliation:
Hetami Aditya Arie - Faculty of Social and Political Sciences, Mulawarman University , Indonesia
Aransyah Muhammad Fikry - Faculty of Social and Political Sciences, Mulawarman University , Indonesia
Corresponding author: Hetami Aditya Arie - adityaariehetami@fisip.unmul.ac.id
Submitted: 15-06-2021
Accepted: 31-07-2021
Published: 14-08-2021

Abstract
This article aims to elaborate on Micro, Small, and Medium Enterprises (MSMEs) and the Digital Society during the Covid-19 pandemic in Indonesia. The Covid-19 pandemic has paralyzed most sectors of the economy, especially micro-enterprises. The profits of most MSME actors did not increase, and many went bankrupt. That is why MSME business actors change their sales strategy with digitalization schemes. The digitization scheme is to use the marketplace as an intermediary and social media as a marketing technique. In addition, digital MSME actors must synergize with the digital community in marketing products and services. Therefore, the SME digital development initiative can be an alternative to saving business actors during the Covid-19 pandemic. This article uses a literature study with a library research method approach by elaborating various literature on the development of digital SMEs. Twenty-five articles were reviewed in this study from Sinta (Science and Technology Index) and Google Scholar. The paper argues that the development of digital MSMEs has become an alternative to saving and developing digital entrepreneurship in Indonesia during the Covid-19 pandemic.

Keywords
covid-19; digital MSMEs; digital society; Indonesia

Full Text:
PDF

Cite this paper as:

Adietya, A. H., & Muhammad, F. A. (2021). Development of synergistic between digitalization MSMEs and digital society in Indonesia. Ho Chi Minh City Open University Journal of Science – Economics and Business Administration, 11(2), 18-30. doi:10.46223/HCMCOUJS.econ.en.11.2.1934.2021


References

Amelia, M. N., Prasetyo, Y. E., & Maharani, I. (2017). E-UMKM: Aplikasi pemasaran produk UMKM berbasis android sebagai strategi meningkatkan [IndonesiaE-UMKM: Android-based MSME product marketing application as a strategy to improve Indonesia]. Prosiding SNATIF, 11-16.


Anggia, M. N., & Shihab, M. R. (2018). Strategi media sosial untuk pengembangan UMKM [Social media strategy for MSME development]. Jurnal Terapan Teknologi Informasi, 2 (2), 159-170.


Arianto, B. (2015). Kampanye kreatif dalam kontestasi presidensial 2014 [Creative campaign in 2014 presidential contest]. Jurnal Ilmu Sosial dan Ilmu Politik UGM, 1 (19), 16-39.


Arianto, B. (2019). Buzzer media sosial dan branding produk umkm daerah istimewa yogyakarta [Social media buzzer and product branding for the special region of Yogyakarta UMKM]. Jurnal UMKM Dewantara, 2 (1), 27-46.


Arianto, B. (2021). Pengembangan UMKM digital di masa pandemi Covid-19 [Development of digital MSMEs during the Covid-19 pandemic]. ATRABIS: Jurnal Administrasi Bisnis, 6 (2), 233-247. doi:10.38204/atrabis.v6i2.512


Avriyanti, S. (2021). Strategi bertahan bisnis di tengah pandemi Covid-19 dengan memanfaatkan bisnis digital (Studi pada ukm yang terdaftar pada dinas koperasi, usaha kecil dan menengah kabupaten tabalong) [Business survival strategy in the midst of the Covid-19 pandemic by utilizing digital business (Study on SMEs registered with the Cooperatives, Small and Medium Enterprises Office of Tabalong Regency)]. Jurnal PubBis, 5 (1), 60-74.


Bakhri, S., & Futiah, V. (2020). Pendampingan dan pengembangan manajemen pemasaran produk umkm melalui teknologi digital di masa pandemi Covid-19 [Assistance and development of MSME product marketing management through digital technology during the Covid-19 pandemic]. Jurnal Loyalitas Sosial: Journal of Community Service in Humanities and Social Sciences, 2 (2), 59-70.


Balassa, B. (2013). The theory of economic integration (Routledge revivals) . London, UK: Routledge.


BPMI Setpres. (2021). Government Targets 30 Million MSME Actors to Join the Digital Ecosystem by 2024. Retrieved April 10, 2021 from https://www.presidenri.go.id/siaran-pers/pemerintah-targetkan-30-juta-pelaku-umkm-tergabung-dalam-ekosistem-digital-pada-2024/


Buana, G. (2020). Digital Economy Potential IDR 1,800 T. Retrieved April 10, 2021 from https://mediaindonesia.com/economy/366834/potensi-economy-digital-rp1800-t


Catriana, E. (2020). Minta UMKM percepat adopsi digital, menteri teten: Jangan sampai pasar kita diambil luar [Ask SMEs to accelerate digital adoption, minister Teten: Don’t let our market be taken outsider] . Retrieved March 10, 2021, from https://money.kompas.com/ read/2020/12/03/192200426/minta-umkm-percepat-adopsi-digital-menteri-teten-jangan-sampai-pasar-kita


Elia, G., Margherita, A., & Passiante, G. (2020). Digital entrepreneurship ecosystem: How digital technologies and collective intelligence are reshaping the entrepreneurial process. Technological Forecasting and Social Change, 150, Article 119791.


Giones, F., & Brem, A. (2017). Digital technology entrepreneurship: A definition and research Agenda. Technology Innovation Management Review, 7 (5), 44-51.


Handoko, L. T. (2020). Membangkitkan UMKM di masa pandemi dengan inovasi dan teknologi [Generating MSMEs during the pandemic with innovation and technology] . Retrieved March 10, 2021, from http://lipi.go.id/siaranpress/membangkitkan-umkm-di-masa-pandemi-denganinovasi-dan-teknologi/22212


Idah, Y. M., & Pinilih, M. (2019). Strategi pengembangan digitalisasi UMKM [MSME digitalization development strategy]. Prosiding Jurnal LPPM Unsoed, 9 (1), 195-204.


Intan, T., Revia, B., & Erwita, A. (2019). Peningkatan daya saing produsen minuman herbal melalui pembuatan konten kreatif media sosial berbasis pemasaran e-marketing [Increasing the competitiveness of herbal drink producers through the creation of creative social media content based on e-marketing]. Jurnal Komunikasi Profesional, 3 (2).


Jatmiko, L. D. (2020). Wow! Nilai ekonomi digital Indonesia 2020 tembus Rp624,2 triliun [Wow! The value of Indonesia's digital economy in 2020 reached Rp624.2 trillion] . Retrieved April 10, 2021, from https://teknologi.bisnis.com/read/20201124/84/1321753/ wow-nilai-ekonomi-digital-indonesia-2020-tembus-rp6242-triliun


KemenkopUKM. (2020). Pemerintah wajibkan kementerian dan lembaga belanja produk di UMKM dengan minimal pagu 40 persen [The government requires ministries and institutions for product spending in MSMEs with a minimum ceiling of 40 percent] . Retrieved April 20, 2021, from https://kemenkopukm.go.id/read/pemerintah-wajibkan-kementerian-dan-lembaga-belanja-produk-di-umkm-dengan-minimal-pagu-40-persen


Kominfo. (2020). Siaran Pers No. 84/HM/KOMINFO/07/2020 [Press Release No. 84/HM/KOMINFO/07/2020] . Retrieved April 10, 2021, from https://kominfo.go.id/ content/detail/27898/siaran-pers-no-84hmkominfo072020-tentang-peluncuran-gerakan-nasional-bangga-buatan-indonesia-kitabelakitabeli/0/siaran_pers


Lee, Y. Y., Falahat, M., & Sia, B. K. (2019). Impact of digitalization on the speed of internationalization. International Business Research, 12 (4), 1-11.


Martin, A. (2008). Digital literacy and the “Digital society.” Digital Literacies: Concepts, Policies, and Practices, 30, 151-176.


Mubiroh, S., & Ruscitasari, Z. (2019). Implementasi SAK EMKM dan pengaruhnya terhadap penerimaan kredit UMKM [Implementation of SAK EMKM and its effect on MSME loan acceptance]. Berkala Akuntansi dan Keuangan Indonesia, 4 (2), 1-15.


Nambisan, S. (2017). Digital entrepreneurship: Toward a digital technology perspective of entrepreneurship. Entrepreneurship Theory and Practice, 41 (6), 1029-1055.


OJK. (2017). Law Number 20 of 2008 concerning Micro, Small and Medium Enterprises. Retrieved April 10, 2021 from https://www.ojk.go.id/sustainable-finance/id/peraturan/ undang-undang/Pages/Undang-Undang-Republik-Indonesia-Nomor-20-Tahun-2008-Tentang-Usaha-Mikro,-Kecil,-dan-Menengah.aspx


Organization for Economic Cooperation and Development (OECD). (2017). Digitalisasi adalah kunci untuk mempertahankan pertumbuhan di emerging Asia, menurut laporan terbaru [Digitalization is key to sustaining growth in emerging Asia, according to latest report] . Retrieved April 20, 2021, from https://www.oecd.org/dev/Press_release_Outlook2018_ Indonesian.pdf


Permadi, D., Shabrina, F., & Rahyaputra, V. (2018). Menyongsong kewirausahaan digital Indonesia [Welcoming Indonesian digital entrepreneurship] . Yogyakarta, Indonesia: UGM PRESS.


Purnomo, F. (2019). Ladit Program (Lapak Digital): Program ladit (Lapak Digital): Optimalisasi media digital sebagai wadah dalam pengembangan UMKM di madura [Optimizing digital media as a forum for developing MSMEs in Madura]. Jurnal Studi Manajemen Dan Bisnis, 6 (2), 89-95.


Purwana, D., Rahmi, R., & Aditya, S. (2017). Pemanfaatan digital marketing Bagi Usaha Mikro, Kecil, Dan Menengah (UMKM) Di Kelurahan Malaka Sari, Duren Sawit [Utilization of digital marketing for Micro, Small and Medium Enterprises (MSMEs) in Malaka Sari Village, Duren Sawit]. Jurnal Pemberdayaan Masyarakat Madani (JPMM), 1 (1), 1-17.


Saputra, D. (2021). Survei BI: 87.5 persen UMKM Indonesia terdampak Pandemi Covid-19 [BI Survey: 87.5 percent of Indonesian MSMEs are affected by the Covid-19 Pandemic] . Retrieved April 20, 2021, from https://ekonomi.bisnis.com/read/20210319/9/1370022/ survei-bi-875-persen umkm-indonesia-terdampak-pandemi-covid-19#:~:text=Bisnis.com% 2C%20JAKARTA%20%E2%80%93


Setyanto, A. R., Samudro, B. R., Pratama, Y. P., & Soesilo, A. M. (2015). Kajian strategi pengembangan umkm melalui media sosial (Ruang lingkup kampung batik laweyan) [Study of MSME development strategies through social media (Scope of Kampung Batik Laweyan)]. Sustainable Competitive Advantage (SCA), 5 (1), 1-18.


Slamet, R., Nainggolan, B., Roessobiyatno, R., Ramdani, H., & Hendriyanto, A. (2016). Strategi pengembangan ukm digital dalam menghadapi era pasar bebas [Digital SME development strategy in facing the free market era]. Jurnal Manajemen Indonesia, 16 (2), 136-147.


Sumarni, T., & Melinda, L. D. (2020). Media sosial dan e-commerce sebagai solusi tantangan pemasaran pada masa pandemi covid-19 (Studi kasus: UMKM warung salapan) [Social media and e-commerce as a solution to marketing challenges during the covid-19 pandemic (Case study: small and medium-sized breakfast stalls)]. ATRABIS: Jurnal Administrasi Bisnis, 6 (2), 163-171.


Susanti, E. (2020). Pelatihan digital marketing dalam upaya pengembangan usaha berbasis teknologi pada umkm di desa sayang kecamatan jatinangor [Digital marketing training in an effort to develop technology-based businesses for MSMEs in Sayang Village, Jatinangor District]. Sawala: Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat, 1 (2), 36-50.


Suwarni, E., Sedyastuti, K., & Mirza, A. H. (2019). Peluang dan hambatan pengembangan usaha mikro pada era ekonomi digital [Opportunities and barriers to micro-enterprise development in the digital economy era]. Ikra-Ith Ekonomika, 2 (2), 29-34.


The Indonesian Internet Service Providers Association (APJII). (2020). Laporan survei internet APJII 2019 – 2020 (Asosiasi penyelenggara jasa internet Indonesia, No. 2020) [APJII 2019 – 2020 internet survey report (Association of Indonesian internet service providers, No. 2020)]. Retrieved April 10, 2021, from https://apjii.or.id/survei


Wuryantai, A. E. W. (2004). Digitalisasi masyarakat: Menilik kekuatan dan kelemahan dinamika era informasi digital dan masyarakat informasi [Digitalization of society: Examining the strengths and weaknesses of the dynamics of the digital information era and the information society]. Jurnal ILMU KOMUNIKASI, 1 (2), 131-142.


Zed, M. (2008). Metode penelitian kepustakaan (Cetakan 1) [Literature research method (Print 1)] . Jakarta, Indonesia: Yayasan Obor.



DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.11.2.1934.2021
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.