The role of trust in information adoption in social commerce: A PLS approach

Authors

  • Tran Thi Thao Truc
    Ho Chi Minh City University of Technology, Vietnam National University HCMC, Viet Nam
  • Nguyen Manh Tuan
    Ho Chi Minh City University of Technology, Vietnam National University HCMC, Viet Nam

DOI:

10.46223/HCMCOUJS.econ.en.8.2.163.2018

Keywords:

information adoption; information quality; social commerce; social support; trust

Abstract

Social commerce (s-commerce or SC) is rapidly growing and it is an increasingly favourite shopping way that customers adopt. Based on the view of trust as a social reality and Petty & Cacioppo’s (1986) ELM theory, the paper proposes a theoretical model integrating information quality and social support to explain information adoption through perceived consumer trust. A survey with PLS-SEM analysis of 333 consumers shows that 7 out of 11 hypotheses are empirically supported and the model explains up to 47.4% of consumer information adoption. Moreover, as expected, the information quality of s-commerce sites is always to be present to build consumer trust in s-commerce sites and in members of s-commerce sites.

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References

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Received: 14-04-2020
Accepted: 14-04-2020
Published: 02-10-2018

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How to Cite

Truc, T. T. T., & Tuan, N. M. (2018). The role of trust in information adoption in social commerce: A PLS approach. HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, 8(2), 47–64. https://doi.org/10.46223/HCMCOUJS.econ.en.8.2.163.2018

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Copyright (c) 2018 Tran Thi Thao Truc; Nguyen Manh Tuan

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.