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8 (2) 2018

The role of trust in information adoption in social commerce: A PLS approach


Author - Affiliation:
Tran Thi Thao Truc - Ho Chi Minh City University of Technology, Vietnam National University HCMC , Vietnam
Nguyen Manh Tuan - Ho Chi Minh City University of Technology, Vietnam National University HCMC , Vietnam
Corresponding author: Tran Thi Thao Truc - truc.tran@mobifone.vn

Abstract
Social commerce (s-commerce or SC) is rapidly growing and it is an increasingly favourite shopping way that customers adopt. Based on the view of trust as a social reality and Petty & Cacioppo’s (1986) ELM theory, the paper proposes a theoretical model integrating information quality and social support to explain information adoption through perceived consumer trust. A survey with PLS-SEM analysis of 333 consumers shows that 7 out of 11 hypotheses are empirically supported and the model explains up to 47.4% of consumer information adoption. Moreover, as expected, the information quality of s-commerce sites is always to be present to build consumer trust in s-commerce sites and in members of s-commerce sites.

Keywords
information adoption; information quality; social commerce; social support; trust

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DOI: https://doi.org/10.46223/HCMCOUJS.econ.en.8.2.163.2018
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