Factors affecting Chinese tourist’s loyalty towards Ho Chi Minh City - A mediation analysis of tourists’ perceived value

Authors

  • Mai Ngoc Khuong
    International University, Vietnam National University HCMC, Viet Nam
  • Nguyen Tran Nguyen Khai
    International University, Vietnam National University HCMC, Viet Nam
  • Do Ai Dao
    International University, Vietnam National University HCMC, Viet Nam

DOI:

10.46223/HCMCOUJS.econ.en.6.2.119.2016

Keywords:

Pull factors; Push factors; Risk perception; Tourists’ loyalty; Tourists’ perceived value.

Abstract

The purpose of this research was to examine empirically the causal relationships among push factors, pull
factors, risk perception, tourists’ perceived value and loyalty of Chinese tourists travelling to Ho Chi Minh City. A survey was conducted investigating 470 Chinese tourists to collect the primary data. As a result, Chinese tourists’ loyalty towards Ho Chi Minh City could be predicted by some of their push motivation, pull motivation and their perceived value about the trip or tourists’ services received. Consequently, business organizations and tourism companies should consider the crucial roles of push and pull factors to attract more potential repeated visitors and increase their perceived value and loyal to Vietnam, especially to Ho Chi Minh City in the near future.

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References

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Received: 02-03-2020
Accepted: 02-03-2020
Published: 31-10-2016

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How to Cite

Khuong, M. N., Khai, N. T. N., & Dao, D. A. (2016). Factors affecting Chinese tourist’s loyalty towards Ho Chi Minh City - A mediation analysis of tourists’ perceived value. Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, 6(2), 23–34. https://doi.org/10.46223/HCMCOUJS.econ.en.6.2.119.2016

License

Copyright (c) 2016 Mai Ngoc Khuong; Nguyen Tran Nguyen Khai; Do Ai Dao

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.