Tiếng Việt
6 (2) 2016
Factors affecting Chinese tourist’s loyalty towards Ho Chi Minh City - A mediation analysis of tourists’ perceived value
Corresponding author:Abstract
factors, risk perception, tourists’ perceived value and loyalty of Chinese tourists travelling to Ho Chi Minh City. A survey was conducted investigating 470 Chinese tourists to collect the primary data. As a result, Chinese tourists’ loyalty towards Ho Chi Minh City could be predicted by some of their push motivation, pull motivation and their perceived value about the trip or tourists’ services received. Consequently, business organizations and tourism companies should consider the crucial roles of push and pull factors to attract more potential repeated visitors and increase their perceived value and loyal to Vietnam, especially to Ho Chi Minh City in the near future.
Keywords
References
Allan, M. (2011). Toward a better understanding of motivations for a geotourism experience: A self-determination theory perspective. (Doctoral Dissertation). Retrieved from http://ro.ecu.edu.au/theses/438/.
Anderson, E. W. & Mittal, V. (2000). Strengthening the satisfaction - profit chain. Journal of Service Research, 3(2), 107–120. doi: 10.1177/109467050032001
Bowen, J. & Chen, S. (2001).The relationship between customer loyalty and customer satisfaction. International Journal of Contemporary Hospitality Management, 13(5), 213–217. doi: http://dx.doi.org/10.1108/09596110110395893
Cam, T. T. A. (2011). Explaining tourists satisfaction and intention to revisit Nha Trang, Viet Nam. (Master thesis). Retrieved from http://hdl.handle.net/10037/3782/.
Chang, L. (2013). Influencing Factors on Creative Tourists’ Revisiting Intentions: The Roles of Motivation, Experience and Perceived Value. Dissertations. Paper 1084. http://tigerprints.clemson.edu/all_dissertations/1084/.
Crompton, J. (1979). Motivations for pleasure vacations. Annals of Tourism Research, 6(4), 408-424.
Dimitriades, Z. S. (2006). Customer satisfaction, loyalty and commitment in service organizations. Management Research News, 29(12), 782–800. doi:doi.org/10.1108/01409170610717817
Dolnicar, S. (2005). Understanding Barriers to Leisure Travel: Tourist Fears as a Marketing Basis. Journal of Vacation Marketing, 11(3), 197-208. doi: 10.1177/1356766705055706
Fuchs, G. & Reichel, A. (2006b). Tourist Destination Risk Perception: The Case of Israel. Journal of Hospitality and Leisure Marketing, 14 (2), 83-108. doi: 10.1300/J150v14n02_06
Gallarza, M. G. & Saura, I. G. (2006). Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behavior. Tourism Management, 27(3), 437–452. doi:10.1016/j.tourman.2004.12.002
Ghazizadeh, M., Besheli, A. L. & Talebi, V. (2010). Assessing of bank customers retention and loyalty: a case study of state-owned banks in Tehran. European Journal of Social Sciences, 17(2), 274-287.
Goossens, C. (2000). Tourism information and pleasure motivation. Annals of tourism research, 27(2), 301- 321. doi: 10.1016/S0160-7383(99)00067-5
Hair, J. F. Jr., Black, W. C., Babin, B. J., Anderson, R. E. & Tatham, R. L. (2006). Multivariate data analysis, 6th edition. New Jersey: Prentice Hall.
Harwood, M. (2002). Branding on a budget: building the community bank’s image. Community Banker, 11(4), 24-28.
Preacher, J. K. and Hayes, A. F. (2008). Asymptotic and re sampling strategies for assessing and comparing indirect effects in multiple mediator models. Behavior Research Methods, 40(3), 879-891. doi: 10.3758/BRM.40.3.879
Preacher, J. K. and Hayes, A. F. (2004). SPSS and SAS procedures for estimating indirect effects in simple mediation models. Behavior Research Methods, Instruments, & Computers, 36(4), 717-731. doi: 10.3758/BF03206553
Kaplan, L. B., Geogre, J. S., and Jacoby, J. (1974). Components of Perceived Risk in Product Purchase: A Cross Validation. Journal of Applied Psychology, 59(3), 287-291. doi: http://dx.doi.org/10.1037/h0036657
Khuong, M. N., and Ha, H. T. T. (2014). The Influences of Push and Pull Factors on the International Leisure Tourists’ Return Intention to Ho Chi Minh City, Vietnam — A Mediation Analysis of Destination Satisfaction. International Journal of Trade, Economics and Finance, 5(6), 490-496. doi: 10.7763/IJTEF.2014.V5.421
Klenosky, D. B. (2002). The pull of tourism destinations: a means-end investigation. Journal of travel research, 40(4), 396-403. doi: 10.1177/004728750204000405
Lau, A. L. S. & McKercher, B. (2004). Exploration versus acquisition: A comparison of first time and repeat visitors. Journal of Travel Research, 42(3), 279–285. doi: 10.1177/0047287503257502
Lee, J., Graefe, A. R., & Burns, R. C. (2007). Examining the antecedents of destination loyalty in a forest setting. Leisure Sciences: An Interdisciplinary Journal, 29(5), 463– 481. doi: 10.1080/01490400701544634
Lindgreen, A., Davis, R., Brodie, R. J., & Buchanan-Oliver, M. (2000). Pluralism in contemporary marketing practices. International Journal of Bank Marketing, 18 (6), 294–308. doi:
http://dx.doi.org/10.1108/02652320010358715
Maser, B., & Weiermair, K. (1998). Travel Decision- Making: From the Vantage Point of Perceived Risk and Information Preferences. Journal of Travel and Tourism Marketing, 7(4), 107-21. doi: 10.1300/J073v07n04_06
Mitchell, V. W. & Vassos, V. (1997). Perceived Risk and Risk Reduction in Holiday Purchases: A Cross- Cultural and Gender Analysis. Journal of Euromarketing, 6(3), 47-79. doi: 10.1300/J037v06n03_03
Oliver. (1997). Satisfaction: A Behavioral Perspective on the Consumer. New York: The McGraw-Hill Companies, Inc.
Oppermann, M. (1998). Destination threshold potential and the law of repeat visitation. Journal of Travel Research, 37(2), 131–137. doi: 10.1177/004728759803700204
Oppermann, M. (2000). Tourism destination loyalty. Journal of Travel Research, 39(1), 78– 84. doi: 10.1177/004728750003900110
Pritchard, M. & Howard, D. R. (1997). The loyal traveler: examining a typology of service patronage. Journal of Travel Research, 35(4), 2–10. doi: 10.1177/004728759703500417.
Reid, L. & Reid, S. (1993). Communicating tourism supplier services: Building repeat tourist relationships. Journal of Travel and Tourism Marketing, 2(2/3), 3–19. doi: 10.1300/J073v02n02_02
Reisinger, Y. & Mavondo, F. (2006). Cultural Differences in Travel Risk Perception. Journal of Travel and Tourism Marketing, 20(1): 13-31. doi: 10.1300/J073v20n01_02
Schiffman, G. L. & Kanuk, L. L. (2004). Consumer Behavior. Pearson Education, Inc.
Sonmez, S. F., and Graefe, A. R. (1998a). Determining Future Travel Behavior from Past Travel Experience and Perceptions of Risk and Safety. Journal of Travel Research, 37(2), 171-177. doi: 10.1177/004728759803700209
Tabachnick, B. G., & Fidell, L. S. (2001). Using multivariate statistics, 4th edition. New York: HarperCollins. Uysal, M. & Jurowski, C. (1994). Testing of the push and pull factors. Annals of Tourism Research, 21(4), 844-846. doi:10.1016/0160-7383(94)90091-4
VNAT – Vietnam National Administration of Tourism. (December 28, 2015). International visitors to Vietnam in December and 12 months of 2015. Retrieved from http://vietnamtourism.gov.vn/english/index.php/items/9968.
VNAT – Vietnam National Administration of Tourism. (January 15, 2016). HCM City targets 5.1 million international visitors in 2016. Retrieved from http://vietnamtourism.gov.vn/english/index.php/items/10030.
World Tourism Cities Federation. (December 09, 2014). Market Research Report on Chinese Outbound Tourist (City) Consumption. Retrieved from http://en.wtcf.org.cn/2014-09/12/c_27384.htm/.
World Travel & Tourism Council. (March 2016). 2016 Economic Impact Annual Update Summary. Retrieved from http://www.wttc.org/research/economic-research/economic-impact-analysis/.
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2–22. doi: 10.2307/1251446
Zins, A. H. (2001). Relative attitudes and commitment in customer loyalty models. International Journal of Service Industry Management, 12(3), 269–294. doi: http://dx.doi.org/10.1108/EUM0000000005521
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.